The military community has the exact skills needed to be successful entrepreneurs and throughout my time working with them, I have learned three simple things that make this group business savvy. These skills not only make military community entrepreneurs successful, but it also sets them apart from the competition.
The military community supports each other.
Due to deployments, close-quarter living, and the struggles that military life can bring, military spouses, service members, and veterans are a tight-knit community. Their experiences bond them and as a result, they support each other.
From helping out a fellow military spouse by picking up a gallon of milk from the store, to purchasing from veteran-owned businesses, the military community is the first to take pride in supporting their friends and fellow community members.
2. They know when to step it up.
The military community is not afraid to say that they can’t do everything by themselves all the time, especially during long deployments. As a result, they are open and understanding that they may need help sometimes.
That humbleness makes them even better entrepreneurs. They recognize a need to fix something and address it faster – by outsourcing, learning a new skill, getting a business coach, and in general, stepping it up to reach a goal.
This community isn’t full of quitters. They rise to the challenge.
3. They adjust and re-fire quickly.
Whether it be from lessons learned in training or the flexibility learned from a constant change in plans, the military community knows how to pivot any set-backs and redefine a new mission. In business, they address issues head-on and create new plans to make things work. They are the most adjustable community to work with and as business owners, they are quick to find new ways to maximize their success.
From all of these skills and abilities, military community entrepreneurs can build effective side-hustles and full-time businesses. The key to these “gold mines” is marketing them the right way, building lasting relationships with potential consumers, and upholding the same values military life gave them in their business endeavors.
Have you worked with military spouses, veterans, or active duty members? Let us know how it worked out in the comment section below.
Jenny Hale is a marketing and social media consultant, coach, and teacher for military spouse and veteran business owners. Nicknamed “The Military Social Media Guru,” she uses her background working with military non-profits, corporate companies, the Army, and as an entrepreneur to help others struggling to meet their business dreams. With the goal of bridging the gap between the military community’s marketing efforts to civilians and vice versa, Jenny works to make an entrepreneur’s vision come to life. You can follow her on Twitter, Pinterest, LinkedIn, and Facebook.